POSITIONING
The B2B positioning test: can a buyer repeat what you do?
A five-minute exercise to find the missing buyer, situation, distinction, or proof in your message.
Read field note →B2B POSITIONING · CONTENT · BUYER CLARITY
Ideas that make a buying decision easier to explain.
Practical notes for founders building a clearer point of view, a more useful content system, and a body of work buyers can actually use.
LEAD MAGNETS
Why most B2B lead magnets create activity, not useful demand
Build a resource around the decision a reader is actively trying to make.
Read field note →CONTENT SYSTEMS
A founder content system should begin with evidence, not a posting calendar
How to turn live buyer questions into a repeatable editorial system.
Read field note →