GLOSSARY · CONTENT CRAFT
Batching
Batching is producing several pieces of content in one working session rather than one at a time on the day each is due. For LinkedIn, a typical batch is a week or two of posts drafted from a single interview, transcript or set of notes, then reviewed, scheduled and left alone. Batching reduces the cost of context switching, keeps a busy founder's involvement to one or two fixed appointments a week, and separates the creative work from the publishing routine. It is the main reason consistent publishers look effortless: the decisions were made days before the post went out.
How it works in practice
Writing a LinkedIn post from a cold start takes most people far longer than writing three in a row, because the setup cost, deciding what to say and finding the voice, is paid once per session. Batching turns that into a weekly rhythm. A common pattern for a founder working with an editor or ghostwriter: a 30-minute recorded conversation on Monday; drafts of the week's posts by Tuesday; the founder reviews in one 20-minute sitting on Wednesday, adding the specific details only they know and correcting anything wrong; posts scheduled for the rest of the week and the next. For solo writers, the same shape works with a note file instead of an interview: collect ideas through the week, write them all on one morning.
Two rules keep batches honest. First, review is part of the batch, not an afterthought; a batch that goes out unreviewed is how invented details and stale facts get published. Second, leave room for the unplanned. A fully scheduled fortnight can feel dead if a customer question or an industry event comes up and the founder has nothing to say about it; hold a slot. Batching also exposes quality. When six drafts sit side by side, the weak one is obvious in a way it is not at 8am on the day it is due.
Example
Every Monday a founder records a conversation about the week's hardest decision. By Wednesday, four posts drafted from it are reviewed and scheduled across the next eight days, and the founder spends the rest of the week only on replies and comments.
Common mistake
Batching a month at a time. Facts drift, the founder's thinking moves on, and posts go out in week four that contradict what she said in a meeting on Tuesday.